WORD AND IMAGE embroidery_Yokoo Tadanori collaboration

A masterpiece brought back to life through three-dimensional embroidery

The long-awaited embroidered version of the collaborative socks between HOiSUM and leading Japanese artist Tadanori Yokoo is now available.

The "Word and Image" exhibition was held at the Museum of Modern Art (MoMA) in New York in 1968. It was a legendary exhibition that brought together world-famous artists such as Frank Stella and Andy Warhol and explored the relationship between visual art and words.

This iconic poster by Tadanori Yokoo is rendered in three dimensions using precise embroidery techniques. The texture and thickness of the thread, which cannot be achieved through printing, breathes new life into the artwork.

Special expressive power born from embroidery

The psychedelic design, featuring striking mouths and eyes, is enhanced by the three-dimensionality of the embroidery. The shadows and textures created by the overlapping threads make it seem like a work of art that has jumped off the canvas.

Available in six colors - brown, purple, pink, black, green, and white - each color harmonizes with the beauty of the embroidery. Enjoy the luxury of wearing art from your feet up in your everyday style.

Tadanori Yokoo's artwork transcends visual taboos and is expressed through the artisan's embroidery techniques. This unique and special item is the result of a fusion of the innovative graphic culture of the 1960s and traditional embroidery techniques.

Enjoy the new experience of wearing art, as proposed by HOiSUM.

82% COTTON, 16% Polyester, 2% POLYURETHANE

made in Japan