COLLABORATION CAMPAIGN

Tadanori Yokoo × HOiSUM

Beyond the boundaries between art and fashion.

In 2023, HOiSUM's first collaboration with Tadanori Yokoo was realized.
The socks announced in conjunction with the "Sanzan Hyakutoku Exhibition" are
As a new proposal for incorporating art into everyday life,
It continues to enjoy high support.
Now in 2025, the long-awaited second edition will be released, adding many of the masterpieces that HOiSUM was eager to release.
In addition to his representative works such as "WORD AND IMAGE" and "Silent Waterfall,"
A new work was also announced, incorporating the motifs of a skull and snake from the illustration series for Setouchi Jakucho's novel "Genka."
For everyday coordination,
A special experience called art.
HOiSUM proposes a new way to enjoy everyday life.

campaign

[Tadanori Yokoo: River of Renga Exhibition]
10 pairs of tickets for 20 people
Tadanori Yokoo - River of Renga
How to Apply
Among those who purchase the Yokoo Tadanori x HOiSUM collaboration socks from this online store ( https://hoisum-mart.com/ ), 10 pairs of 20 people will be entered into a lottery to win a pair of tickets to the "Yokoo Tadanori: River of Linked Paintings" exhibition.

Click here for eligible products
Target period
This offer applies to purchases made between Wednesday, April 30, 2025 and Monday, May 12, 2025.
The lottery is scheduled to take place in mid-May 2025.
Precautions
Participants must be residents of Japan and be able to ship the prize to a location in Japan.
The winners will be announced upon shipment of the product.
We cannot answer inquiries regarding the success or invalidity of applications.

Tadanori Yokoo: River of Renga

Tadanori Yokoo: River of Renga
In the spring of 2023, while calmly responding to the decline of his body, he began working on a large canvas without deciding on a theme.
Yokoo began creating "renga" rather than "renga."
Approximately 60 new oil paintings, mainly 150 cm in size, as well as related works and sketches,
We introduce what 88-year-old Tadanori Yokoo is up to now.
Period: Saturday, April 26th to Sunday, June 22nd, 2025
Opening hours: 10:00-18:00 (entrance until 17:30)
Closed: Every Monday, except April 28th (Monday) and May 5th (Monday, national holiday). Closed on May 7th (Wednesday)
Venue: Setagaya Art Museum, 1st floor exhibition room
Purchase tickets here (external site)
[Tadanori Yokoo: River of Renga Exhibition]
HOiSUM collaboration products
Setagaya Art Museum to hold the exhibition "Tadanori Yokoo: River of Linked Paintings"
At the special shop,
During the exhibition, you will be able to purchase popular HOiSUM socks, including the new Tadanori Yokoo collaboration products.

Second New Product

  • City and Design (The Wonders of Life on Earth)

    This design was created for Isamu Kurita's book "City and Design," published in 1965.
    Only a printing machine can express vivid colors such as turquoise blue, yellow, and red on a black base. This is a special item that suggests a new way to enjoy art, from everyday use to art collection pieces.
    Click here for the product page

  • WORD AND IMAGE

    These socks are a delicate reproduction of Tadanori Yokoo's iconic poster, created for the 1968 "Word and Image" exhibition at the Museum of Modern Art in New York, using the latest printing technology. With its psychedelic design featuring multiple mouths and striking eyes, this is a classic work with many fans around the world. It has become a special item that brings the graphic culture of the 1960s back to life in the present day.
    Click here for the product page

  • GENKAGENSOGENGATAN

    These socks were created from the serial illustration series for Jakucho Setouchi's novel "Genka" published in 1974-75. The mint green base color features a skull and snake motif drawn in delicate monochrome lines, carefully reproduced using the latest printing technology. The story-filled composition, which symbolizes death and rebirth, adds an elegant accent to any outfit, from sneakers to dress shoes.
    Click here for the product page

  • Sound of Silence

    These socks elevate the 1991 work "Silent Waterfall" into a modern fashion item. HOiSUM was deeply impressed when he encountered the original work, and was eager to create this pair of socks for the second collaboration. The blue gradation reminiscent of a woman's expression and splashes of water, and the fantastical worldview created by the contrast between pastel colors and deep black are delicately reproduced using the latest printing technology. These socks allow you to feel the intersection of 90's pop culture and art.
    Click here for the product page

  • DOKURO Circle

    This special pair of socks features a collage of ceramic skull designs, a representative skull series from the 2000s. Based on a geometric pattern, the skull motif, with its striking black and white contrast, is vividly reproduced using the latest printing technology. These socks are appealing as art pieces and can be worn with a variety of styles.
    Click here for the product page
Tadanori Yokoo Photo: Osamu Yokonami
Tadanori Yokoo
Artist. Born in Hyogo Prefecture in 1936. He held a solo exhibition at the Museum of Modern Art in New York in 1972. Since then, he has exhibited at biennales in various countries, including Paris, Venice, and Sao Paulo, and has held solo exhibitions at museums around the world, including the Stedelijk Museum (Amsterdam), the Fondation Cartier Contemporary Art (Paris), and the State Museum of Oriental Art (Moscow). He has also held solo exhibitions in Japan, including the Museum of Contemporary Art Tokyo, the National Museum of Modern Art, Kyoto, the 21st Century Museum of Contemporary Art, Kanazawa, and the National Museum of Art, Osaka. In 2012, he opened the Hyogo Prefectural Yokoo Tadanori Museum of Contemporary Art in Kobe, and in 2013, the Toshima Yokoo Museum in Kagawa Prefecture. He was awarded the Mainichi Art Award in 1995, the Order of the Rising Sun, Gold Rays with Rosette and the Asahi Prize in 2011, the Praemium Imperiale in Memory of Prince Takamatsu in 2015, the Tokyo Metropolitan Government Honorary Citizen Award in 2020, and a member of the Japan Art Academy in 2011. His works include the novels "Blue Land" (Izumi Kyoka Literature Prize), "Leaving Words" (Kodansha Essay Prize), and the novel "Harago no Mori," among many others.