COLLABORATION CAMPAIGN

Nara Brewing x HOiSUM

A new story begins in the world of craft. Nara Brewing, which brews unique beer in Nara Prefecture, and HOiSUM, which continues to make socks filled with Japanese craftsmanship.

The socks born from our first collaboration in 2023 have been loved by many people. Our first collaboration of 2025 will bring you something even more special. Although the two brands work in different fields, they share a common passion for the pursuit of authenticity and a deep respect for the people involved.

A new collaboration between Nara Brewing and HOiSUM in 2025, deepening their understanding. "LOVE & TIGER" is brewed with a special hop composition, taking advantage of the beer style of the popular standard beer "FUNCTION", and has a gorgeous taste with a berry aroma. The special design, which is based on HOiSUM's brand theme "Love" and the popular series "Tiger", expresses the world of beer and socks.

At dusk, at the end of the day, sipping a craft beer while putting on your favorite socks. What if we could add a special touch to such ordinary moments? This unique collaboration is filled with the desire to enrich everyday life.

We hope you enjoy the different expressions of the craftsmen's passion through beer and socks.

What is Nara Brewing?

A craft beer brewery based in Nara City, Nara Prefecture. Based on the belief that "beer is interesting," the brewery produces over 150 types of beer, ranging from traditional styles to innovative flavors.
Just as there used to be unique sake breweries in each town, we pursue flavors rooted in the land and new possibilities for beer. This is a brand that offers the opportunity for people who have not been fond of beer to discover a new, previously undiscovered "drink that suits them."

Click here for the official Nara Brewing website

The story behind the birth of the collaboration with Nara Brewing.

Nara Brewing beer and HOiSUM socks.
The encounter between these two brands, which at first glance seem to have no connection, is deeply connected to the land of Nara. In fact, Nara is the largest sock production area in Japan. Approximately 70% of the socks in the country are made here, and HOiSUM has also continued to make its products here. The desire to protect and nurture traditional industries, and the passion for genuine manufacturing.
This unique collaboration began as a result of the two companies' mutual philosophies.

What is the theme for 2025, "LOVE & TIGER"?

"All's fair in Love & Tiger"

The "Tiger" series is a signature item that represents the love that we at HOiSUM cherish and that continues to be loved by many customers. With its unique texture and pop tiger pattern, the Tiger Socks have become a popular series that represents the brand, and for the 2025 collaboration, we will be releasing them in a special arrangement.
The theme for 2025 is "LOVE & TIGER", a special beer based on American Belgo-style ale, characterized by a gorgeous aroma and a pleasant taste. The pop design, full of love and humor, was created specifically for this beer and will be used in various forms, from the beer label design to socks.
Adding a little extra color to your everyday life. This collaboration was created with that thought in mind.

LOVE & TIGER

The striking design features two tigers bound together by a heart motif. With a vibrant green base, the design faithfully reproduces the label design of Nara Brewing's special collaboration beer "LOVE & TIGER" using advanced printing techniques. The Tiger series is HOiSUM's iconic collection, born in the Year of the Tiger, 2022. It has produced many popular designs to date. This design perfectly blends HOiSUM's playfulness and reliable quality with Nara Brewing's free-spirited craft beer ideas.

Click here for the product page

FUNCTION & TIGER

The FUNCTION cat, familiar from Nara Brewing's signature beer "FUNCTION", appears in a special tiger pattern for this collaboration. The design features a tiger-print cat holding an adorable ♡, along with the message, "All's fair in Love & Tiger." The design is carefully crafted down to the smallest detail, with the words "LOVE & TIGER" woven large on the instep, creating a striking impact when the shoes are taken off. In addition, a small ♡ motif is hidden on the ankle, giving the shoes a playful finish.

Click here for the product page

NUTS & MILK

Released in 2020, the popular beer "NUTS & MILK" has received many requests for a resale, and now there are socks in collaboration with the beer. The special design is based on the label design of this brown ale with a rich hazelnut aroma. The shoes are based on a vibrant turquoise blue color with burgundy accents. The letters "N" and "M" are embroidered in red on both sides, and the striped pattern created by the jacquard knitting is reminiscent of a beer label design. In addition, the yellow stitching peeking out from the inside gives the shoes a playful finish.

Click here for the product page

"TRUNK(HOTEL) CAT STREET"
HOiSUM POP-UP

A pop-up where you can actually touch and feel Nara Brewing collaboration products will be held at Shibuya TRUNK(HOTEL) CAT STREET!
At this POP UP, you can use the gift wrapping service that is usually only available on the EC site. Please take advantage of this opportunity.

Period: Saturday, February 8, 2025 to Thursday, February 13, 2025
12:00-18:00 each day *12:00-17:00 on the final day, Thursday 13th

Access information for TRUNK(HOTEL) CAT STREET

In addition to HOiSUM's standard socks, we have also decided to release socks in collaboration with Nara Brewing at this event.
In addition, to commemorate the collaboration, collaboration beer will be available for purchase at the counter in the lobby of TRUNK(HOTEL) CAT STREET.
*If we cannot confirm that you are over 20 years old, we will not be able to sell you alcohol.

Product name: LOVE & TIGER
Style: American Belgian style ale
Capacity: 350ml
Price: 660 yen (excluding tax)
Alcohol content: 6.0%
Product name: NUTS & MILK
Style: Brown Ale
Capacity: 350ml
Price: 660 yen (excluding tax)
Alcohol content: 5.5%