FUNCTION Cat and Tiger socks_ Nara Brewing Collaboration

Nara Brewing, which has been brewing over 100 types of beer since its founding in 2018 with the motto of "The fun of choosing beer," has collaborated with HOiSUM socks on their masterpiece!

To coincide with this collaboration, a cat has jumped out of Nara Brewing's standard beer "FUNCTION" and joined by HOiSUM Tiger.

The letter "Fa" is hidden in the cat's eyes.

This pair is very similar to HOiSUM's Tiger.

Why the combination of beer and socks?

Nara Brewing, located in Nara Prefecture, Japan's largest sock production area, also focuses on brewing beer using ingredients from Nara Prefecture.

Among them, the product we are introducing this time, "Philharmonic," uses Yamato Tachibana, a citrus fruit native to Japan that is designated as an endangered species.

The sock industry in Nara Prefecture, where HOiSUM socks are produced, is actually facing a crisis that threatens to wipe out its industry.

As we were talking about this,

We share a mutual desire to preserve Japanese industry as much as possible, and our shared philosophy on manufacturing and local craftsmanship led to this collaboration.

Nara Brewing will also be releasing a collaboration label beer for a limited time.

This is also delicious!

Please come and take a look at Nara Brewing's products.

[Click here for the Nara Brewing special website]

https://narabrewing.com/hoisum_collab

COTTON 70% , NYLON 22% , ACRYLIC 6%, POLYURETHANE 2%

made in Japan