[Event Report] HOiSUM × TRUNK(HOTEL) CAT STREET POPUP~Sweet Valentine Day 2025~
HOiSUM's Valentine's Day POPUP was held at Shibuya TRUNK(HOTEL) CAT STREET from February 8th to 12th, 2025.
As soon as you step inside the store, you'll see the bright red HOiSUM logo and a variety of gift packages. Many customers came to the POP UP, and the event ended with great success.
This Valentine's Day, fill your stockings with your thoughts for your loved ones.
The wrapping service, which is usually only available on the e-commerce site, was also made available in stores to coincide with this special season, and the special gift packages, featuring vibrant wrapping bags and original ribbons, were very well received.
It was also a great opportunity for people to actually get their hands on the new Nara Brewing collaboration socks that were recently announced.
The theme of this collaboration
"All's fair in Love & Tiger"
2025 Nara Brewing Collaboration New Release
- LOVE & TIGER: A print design featuring a heart motif, which symbolizes love, and two tigers.
>> Check out the LOVE & TIGER product page
- FUNCTION & TIGER: The FUNCTION cat holding an adorable ♡ comes in a special tiger print. The heart motif hidden on the ankle is a subtle expression of love.
>> Check out the FUNCTION & TIGER product page
- NUTS & MILK: The beer label of Nara Brewing which has a rich hazelnut aroma, is now on socks. The design has a sweet feel to it.
>> Check out the NUTS & MILK product page
From customers who visited our store
"I was having a hard time finding a Valentine's Day present, so I'm glad I found some nice designer socks."
"A small gift for a friend. It's different from the usual and I think they'll be happy."
"I'm going on a trip to a cold place, so I'm going to buy a lot of warm socks."
We received many happy comments such as:
The thoughts that go into the socks, the special wrapping that decorates them, and the heartwarming craft beer.
It was a great opportunity for many customers to get their hands on our socks, which are usually hard to see in person.
We plan to hold pop-up stores in various locations in 2025. We look forward to seeing you at our pop-up stores.
The HOiSUM x Nara Brewing collaboration socks are now on sale at the official online store.
>> Click here for the special HOiSUM x Nara Brewing collaboration page
