August Staff Recommended Socks
August is when the heat really sets in. It's the season when many people look for light and cool items, but why not try something a little different this year and enjoy your feet?
The four socks we are introducing today each have their own unique story and message. From designs that embody " being true to yourself ," to the Olympic spirit that embodies a wish for peace, to the cuteness of pandas that bring healing.
This summer, why not embark on an adventure to discover a new you, starting from your feet?
Standout socks
Stand Out: The name "Stand Out" says it all, representing HOiSUM. The contrasting stripes of vibrant lime green and navy are designed for those who stick to their own style.
The perfect balance of materials, including alpaca, ensures comfort even in the summer. Alpaca fiber has natural temperature-regulating properties, providing optimal comfort for modern lifestyles that alternate between air-conditioned indoors and hot outdoors.
Styling suggestions
Pair it with black square-toe shoes for a smart yet playful office look, or pair it with a white blouse or jacket to create a unique look from the feet up.
>> Check out standout socks in detail
Team of Racing - A fictional racing team takes on mountain courses
This item was born from the "Paris" themed collection. Its design was inspired by the uniforms of old racing teams, while carrying on the philosophy of Baron Pierre de Coubertin, who made the first Athens Olympic Games possible in 1896, of "contributing to the realization of world peace through sport."
This shoe was created with the image of a fictional racing team climbing a harsh mountain path in mind, and features mountain patterns and checkered flag motifs cleverly woven into it.
The vivid and visually striking design, which embodies the desire to "move forward even one centimeter," is the culmination of an immense amount of time and dedication to the color scheme.
Based on skater socks, the soles are pile-finished, making them comfortable to wear even during sports.
Styling suggestions
Perfect for a vintage-inspired active look. Pair it with vintage denim or an oversized sweatshirt for a look reminiscent of 90s street culture. Of course, it also looks great paired with a skirt to highlight your socks.
>> Take a closer look at Team of Racing
Team H ~Putting our feelings for the Japanese national team into the soles of our feet~
This is one of the Team series, also born from the "PARIS" collection. It is a special design based on a fictional team, with the word "JAPAN" written on the sole to represent Japan. With a vibrant red base and a complex multi-colored color scheme, this pair was created with the desire to "make you run even one second faster."
Designs using multiple colors are technically challenging to achieve, as the machine must be set with as many threads as there are colors. A huge amount of time is spent on the color scheme, and each piece is put together while taking into consideration the actual coordination, whether it is the intended color scheme for the design and whether it is in line with the theme.
The shoes embody the Olympic spirit advocated by Coubertin, which is to "have fun while overcoming differences such as culture and nationality," and the pile processing on the soles makes them comfortable to wear.
Styling suggestions
The skater sock base is perfect for a vintage-inspired active style. It creates a street-inspired look. You can also use the socks as an accent color for a stylish look.
Giant Panda Embroidered Socks - A Symbol of Peace and Healing
These new socks from HOiSUM feature adorable embroidered giant pandas. In ancient China, pandas have been a symbol of peace and have been loved as sacred animals that bring happiness and harmony.
The three-dimensional, fluffy embroidery is soothing every time it peeks out from under the sneakers. The organic cotton-based material is gentle on the skin, thin, and comfortable to wear. The cool light blue creates a refreshing impression, perfect for the hot summer.
Styling suggestions
Pairing it with gray sneakers creates a casual yet charming look. Perfect for relaxing on a day off or enjoying coffee with friends, this style is perfect for everyday relaxation.
>> Check out the giant panda embroidered socks in detail
These socks will make this summer special
Each of the four socks has a different theme and story. This special collection allows you to express diverse values on your feet, such as " being true to yourself ," "Olympic spirit," "patriotism," and "peace and healing."
Especially in the hot month of August, we want to cherish not only superficial coolness but also the passion and feelings that well up from within. These socks that are close to the hearts of such modern people are sure to make your summer special.
This summer, why not enjoy a new story that begins with your feet? With the reliable quality of socks carefully knitted by Japanese artisans and a design philosophy that continues to be loved through the ages, HOiSUM's four socks will take you on an adventure to discover a new you, starting from your feet.
