September Staff Recommended Socks
The lingering heat of summer continues into September. As we enter the transitional season, many people seek a new self. While retaining the lightness of summer, this is the season when preparations for autumn begin. Why not try adding a little something different to your feet this time?
The four socks we are introducing today each have a deep story and a powerful message. From the aesthetics of the Sukajan jacket that embodies Japanese pride, to items that embody the spirit of a gambler, to a desire for women's independence and equality, to the dynamic spirit of the tiger, the symbol of HOiSUM.
In September, a season of change, why not embark on a journey to explore new possibilities for yourself, starting from the ground up?
Tiger Sukajan - The crystallization of culture born in postwar Japan
This special pair of shoes features HOiSUM's signature motif, the tiger, expressed through the "Sukajan," an icon of postwar Japan. Available in two vibrant colors, coral red and navy blue, the image of a majestically seated tiger against the backdrop of a bamboo forest truly embodies the beauty of the Orient.
The inherited spirit of Japonism
The spirit of "Japonisme," which captivated the world during the Meiji era, was passed down to the postwar Sukajan jacket and is now being reborn in a new form.
The Sukajan, which originated in the 1950s around Yokosuka Air Base, began as a jacket decorated with oriental embroidery of eagles, tigers, dragons, etc. as a souvenir for American soldiers stationed there. These socks embodied the spirit of this historic garment.
The tiger's dignified expression, the delicate depiction of the bamboo in the background, and the brushed material at the opening that is reminiscent of a sukajan jacket, all show the craftsmanship of the artisans. With the changing seasons of September approaching, these shoes will allow you to assert your Japanese cultural pride on your feet.
Styling suggestions
Wear them under shorts for a playful, casual look. They create a modern, Japanese look perfect for the start of autumn.
>> See more details about the Tiger Sukajan jacket
Shogi Checkers - Hidden Desire for Growth
This special pair of skater socks incorporates the essence of the traditional Japanese game of shogi (Japanese chess) into a checkered pattern. Available in two colors, orange and white, and navy and white, the characters for the pieces, such as "rook," "gold," and "pawn," subtly express a passion for the game.
The hidden character "to" conveys a wish for growth
The true charm of these socks is the character "to" hidden discreetly on the inside of the opening. It symbolizes the moment when the weakest piece in shogi, the pawn, becomes a "tokin" (pawn) in the enemy's camp. This character, hidden in a place no one can see, signifies that the wearer himself is a "hidden tokin."
The message that you can always grow if you keep moving forward gently pushes you forward from the ground up. The checkered pattern is an auspicious design that represents "prosperity" and "development." We recommend this pair of shoes to anyone taking on new challenges this fall.
Styling suggestions
Pair it with low-tech sneakers or sandals to create a look reminiscent of 90s street culture or a modern Japanese style. With a playful, stylish look that only those in the know will appreciate, you can subtly express your competitive spirit.
>> See Shogi Checkers in detail
WOMAN EQUIPMENT - A cry for freedom echoing from Paris in the 1920s
Paying homage to Simone de Beauvoir, who lived through the Roaring Twenties in Paris, these socks, available in three vibrant colors, feature the slogan "WOMAN DEMAND EQUALITY."
A desire for women's liberation that resonates through the ages
Simone led the women's liberation movement in the 1970s, and continued to advocate that "all people are the same." Her spirit of standing up to the "reality of having to become a woman" and "ridiculous women's issues" resonates deeply with us, who live in the Reiwa era.
These shoes will send a message to everyone, regardless of gender, about the importance of living true to yourself during this transitional season.
Styling suggestions
Pair it with sneakers or leather shoes for a bold, colorful look. Express your determination to move forward without fear of change right from the ground up.
>> Check out WOMAN EQUIPMENT in detail
Tiger 2024 ~HOiSUM's "Traditional"~
This iconic HOiSUM "Tiger" series is available in four colors. This is an evolved masterpiece that uses looped boucle yarn to create a three-dimensional, dynamic tiger design.
A symbol of determination and intelligence
For HOiSUM, born in 2022, the year of the Water Tiger, the tiger holds a special meaning. Since ancient times, the tiger has been a symbol of determination and intelligence, and has been a popular lucky charm. Its brave and courageous appearance provides a powerful encouragement for people who are embarking on new challenges as the seasons change.
The Tiger 2024 is a shoe that will awaken the wild passion and cool head that lies within you.
Styling suggestions
Available in four rich colors, you can choose the one that best suits your mood and outfit of the day. They also pair perfectly with sneakers, creating a sophisticated look.
>> Learn more about Tiger 2024
These socks will make this September special
Each of the four socks has a different historical background and message. This special collection allows you to express diverse values on your feet, such as "Japanese cultural pride," "desire for growth," "belief in equality," and "wild determination."
As the summer heat lingers in September, we want to cherish not just the superficial seasonal feeling, but also the feelings and beliefs that well up from within. These socks that are close to the hearts of such modern people are sure to make the start of your autumn special.
As the seasons change, why not enjoy a new story that begins with your feet? With the reliable quality of socks carefully knitted by Japanese artisans and a design philosophy that continues to be loved through the ages, why not embark on an adventure to discover a new you, starting from your feet, with these four HOiSUM socks?
