HOiSUM POP-UP SHOP Report: New socks with a modern interpretation of Japanese tradition are a big hit
The limited-time "HOiSUM POP-UP SHOP" was held at MIL GALLERY in Shibuya, Tokyo for three days from October 4th to 6th, 2024.
In addition to the popular "Tiger" series and warm winter socks, the event also featured advance sales of new products from the 2024 Fall/ Winter collection " Japonisme ," which were very well received by visitors.
The fusion of Japanese tradition and modern design: Rediscovering the freshness of Japonismeerie
The theme of this collection, " Japonisme ," is inspired by Japanese culture, which attracted attention around the world in the late 1800s.
Japonaiserie refers to the early stage in which Westerners became fascinated with Japanese art and cultural elements and began collecting and imitating them.
On the other hand, Japonism refers to the phenomenon in which Japanese art and culture have had a deeper influence on Western art, giving rise to new modes of expression and aesthetics.
The theme of this collection is Louis Vuitton's "Damier" pattern and the Japanese aesthetics that influenced famous painters such as Toulouse-Lautrec, Van Gogh, and Monet, expressed through a modern interpretation that is characteristic of HOiSUM.
Two new socks available for pre-sale only at the event
- Checkered socks_Ichimatsu (2,200 yen)
- Design inspired by traditional Japanese checkered patterns and the sleeves of a Sukajan jacket
- The checkered pattern is known to be an auspicious design that represents prosperity.
- Expresses hope for the future, evoking prosperity of descendants and business expansion.
>> Checkered socks_See more details about Ichimatsu
- Kasuri socks_KASURI (3,630 yen)
- Original design based on the traditional Japanese weaving technique "Kasuri"
- A historic technique that was brought to Japan from China in the 8th century and is preserved in the Shosoin Repository in Nara.
- It is characterized by geometric or pictorial patterns, and the edges of the patterns are blurred, hence the name
- HOiSUM's unique Kasuri socks, made by applying traditional Japanese knitting techniques
>> See more about Kasuri socks_KASURI
The innovative design, which combines Japanese tradition with a global perspective, was well received by many visitors.
We are a new brand that launched in October 2022. Pop-up shops like this one are a valuable opportunity for customers to get their hands on the actual products.
We hope to continue increasing the opportunities for customers to actually touch the socks.
We will continue to cherish the love for those who use our products, the passion of those who make them, and the "connections" with everyone involved, as we continue to challenge ourselves to create new value that transcends ethnic and cultural boundaries.
